Navy circular brand mark in a doughnut shape with a navy seahorse icon in the middle.

Make Waves

with content That cuts through the noise

Struggling to stay afloat online? We help higher education teams and purpose-led organisations ditch the dull and create bold, brilliant content that connects and converts.

Let's dive in

trusted by

  • Barclays logo with a stylized apple icon on the left and the word 'BARCLAYS' in white text
  • BBC Logo: Graphic with three panels showing the letters B, B, and C in black text, representing the alphabet.
  • BBC Radio 1Xtra logo in black and white
  • BBC Three logo in black and white with the words "bbc three" in large white text and "bbc" in three small boxes above.
  • Black and white BBC World Service logo with the text "BBC World Service" in a square design.
  • White text saying 'Boots' in a cursive font on a black background.
  • Channel 4 logo: The number 4 stylized with bold lines and geometric shapes, shown in black and white
  • GQ logo: The image features a large black background with a prominent white logo composed of two overlapping 'G' and 'Q' letters outlined in white and filled with black.
  • Gusto film logo: White text spelling 'gusto' on a black background with a small dot above the 'g'.
  • Black background with the NetWest logo in white text in the center.
  • PayPal logo with a large white 'P' and the text 'PayPal' below it.
  • White Dove logo with the word 'Dove' in elegant script and a dove silhouette below, on a black background.
  • The word 'simple' in lowercase white text with a curved line underneath on a black background.
  • UCAS logo: White text 'UCAS' on a black background.
  • The logo of the University of Oxford, featuring a shield with a book and three crowns, accompanied by the text 'University of Oxford' in white on a black background.
  • Black background with the white logo of the University of Sussex, featuring a stylized 'US' and the text 'University of Sussex' underneath.
  • Logo with white text on a black background reading 'YOGA SOCIAL CLUB' inside a square outline.
  • A shiny disco ball with the phrase 'Strictly Come Dancing' in gold and white cursive text.

your trusted social media sidekick

At Social Seahorse, we bring oceans of expertise to help your team master content marketing.

Social media shouldn’t feel like swimming against the current - but let’s be real, it often does. With endless platforms, shifting trends, changing algorithms and constant pressure to produce high-quality content and campaigns, it’s easy to feel out of your depth - especially when all that effort isn’t delivering the results you need.

You want better engagement, stronger results and social media that actually works - without swallowing all your time or blowing your budget.

Seven white bubbles of various sizes
Bright pink, yellow, navy and mint green fish illustration

that’s where social seahorse comes in

We help higher education teams and purpose-led organisations cut through the chaos, take control of their content and turn social media into a powerful force for engagement, action and impact.

Whether you need a power-packed strategy session, a deep-dive workshop, practical team training or ongoing support, we’ll give you the tools, techniques and confidence to create better content and achieve stronger results - without wasting time, money or energy on guesswork.

Because brilliant social media shouldn’t require an enormous team or a bottomless budget.

Illustration of a mint green seahorse wearing a navy sailor's hat - in front of white bubbles and a yellow background with a darker yellow wave pattern.
Navy solid circular brand mark with a seahorse shape cut out of the centre.

our key services

Illustration of a mint green bottle with the words 'Secrets' written on it in script writing - bobbing in the sea with navy waves and mint green bubbles.

training & workshops

Learn the secrets to social media success with our esteemed live and on-demand workshops designed to help you create standout content, master the algorithms, and grow your brand —whether you need bespoke training or an off-the-shelf solution.

Smiling brunette social media trainer wearing a buttoned-up denim shirt. She's working on a laptop and surrounded by illustrations including white bubbles and orange and pink corals.

coaching & consultancy

From power-packed 1:1 strategy sessions to game-changing group coaching programs, we give you the personalised support, strategy, and accountability you need to take your social media to the next level and start making waves online.

Illustration of a pink and white sailboat with a red flag at the top of the mast - the boat is in front of a navy circle and surrounded by mint green waves.

The Content Mastery Crew

Want expert training, practical resources and a vibrant community of HE marketers - all in one plaice? The Content Mastery Crew gives HE marketing teams and student creators the training and ongoing support they need to create better content with confidence, consistency and creativity.

View all

CLIENT TESTIMONIALS

  • I would recommend Jess and Social Seahorse to anyone looking to get more from their personal or business social media channels. Her workshops are engaging and inspiring and also filled with actionable tools and techniques to make implementation as easy as possible. 

    — Rebecca Hopwood, Head of Sales - UCAS

  • The [social media] coaching sessions and training workshops have been incredibly helpful - Jess clearly knows her stuff. She took us on a journey through the different platforms, tips and tricks for each, creative content ideas - there was a good mix of strategy, tactical ideas, technical points and creative concepts. I came away with a lot more knowledge and a lot more inspiration.

    — Beth Hayes, Senior Marketing Manager, Commercial - UCAS

  • Jess was brilliant and gave me a deeper understanding of how to improve my own social media presence and planning my own content strategy. I'm so used to doing this for brands so it was great to have the time to do this for myself.

    — Aimee Okafor, Head of events - UCAS

  • Jess is incredibly good at what she does. She worked with the BBC Three social team at a point when the channel was going through a massive transition. She looked after every project she was given with creativity and skill. Jess is also an absolute pleasure to work with - I would thoroughly recommend working with her.

    — Martha Ling (Social Media Manager, BBC Three)


  • Not only did Jess’s social media coaching and training improve our presence, engagement and creative content across our platforms [at UCAS], but I also thoroughly enjoyed every workshop, and have grown in confidence with each session. Jess was patient, insightful and extremely knowledgeable with a huge amount of experience under her belt. Her communication and guidance throughout the course was exceptional, and the presentations were particularly informative and inspiring. I would definitely recommend this training to anyone looking for direction in how to boost their social media impact and audience connections.

    — Camilla Meeuwissen-True, Marketing Communications Officer - UCAS


  • It's been a pleasure to work with Jess. It's rare to find such a great person that's so easy to work with.. and really knows their stuff! I'd strongly recommend Jess to anyone looking to improve their social media/marketing game. Thanks again.

    — Eddie Whittingham, Founder and Director, GoFounder 


  • Jess is a dream to work with. She worked across our website and social media coverage for Strictly Come Dancing and BBC Three with confidence, skill and creativity. She is incredibly well-organised, yet creative, she's hard-working but also great fun to have on a team. She has high-standards and is incredibly conscientious. She has a passion for online storytelling and great knowledge and expertise in the digital world. I would work with her again in a heartbeat.

    - Sarah Maycock (Digital Executive Producer, BBC)

  • I'd recommend Jess as a great asset to any team. She's bright, fun to work with and really committed to delivering great results.

    - Simon Smith (Client, BBC)

  • Jess was a joy to work with! I can’t recommend her more highly. Her social media workshops are brilliantly presented in such an engaging way, and really opened my eyes to the previously scary world of social platforms. Her enthusiasm kept me engaged throughout the course of the workshops. I learnt so much and felt really inspired after. I’d recommend Social Seahorse to one and all!

    — Jon Mills, Artist Metalworker, Founder of Metal Jon and Mr Watt


Stripy bold bright yellow and mint green pattern.
Smiling brunette social media trainer wearing a buttoned-up denim shirt. She's surrounded by illustrations of orange seahorses and yellow coral.

Hey, I’m Jess - aka the “Queen of Content”

(their words, not mine!)

I’m a Geordie-turned-Londoner-turned-Brightonian-turned-Manc with a passion for digital storytelling and creating unboring content that actually connects and converts.

For more than 17 years, I’ve created content, run campaigns and led social media strategies for some of the UK’s biggest brands and education organisations - including the BBC (Strictly Come Dancing, BBC Three, Radio 1, EastEnders, BBC World Service…), Channel 4, Silver Cross, UCAS, University of Oxford, University of Sussex, St Mary’s University and London Metropolitan University - to name a few!

Along the way, I’ve grown audiences into the millions, built thriving online communities and have given countless marketing teams and content creators the skills and confidence to succeed on social media.

I created Social Seahorse to help higher education teams and purpose-led organisations ditch the dull, strengthen their skills and create standout content that delivers real results.

Ready to make waves with your content?

LET'S CHAT

Want to save time on social media and create content that actually works?

Download our FREE guide: 7 ChatGPT Prompts to Simplify Your Social Media & Save You Hours Each Week.

Packed with practical, fill-in-the-gaps prompts to help you develop a personalised content strategy, calendar, and 30 days of content – in a matter of minutes, completely tailored to your brand.

Ready? Let’s dive in.

A graphic with dark blue water and white waves at the top.
Illustration of mint green seaweed.
Mockup of a Chat GPT resource including a laptop, iMac and worksheets l
download here

heard about our flagship membership?

👇

heard about our flagship membership? 👇

Want stronger content from your staff and student creators?

The Content Mastery Crew is your ALL-in-one training and support hub for HE content teams.

Built for higher education marketing, communications and social media teams - and the student creators they work with - The Content Mastery Crew brings training, resources, inspiration and ongoing support together in one place. You’ll get:

✨ Expert training to strengthen your whole crew

Build your team’s skills and confidence through live masterclasses, content-planning sessions, expert Q&As and an ever-growing library of on-demand social media and content marketing training.

📝 Practical resources that save you hours

Dive into monthly content kits packed with HE priorities, awareness dates, trends and fresh ideas - plus ready-to-use templates, planners, briefing tools and practical resources that make brilliant content quicker and easier to create.

🎓 Training and support for your student creators

Give an unlimited number of student content creators access to dedicated training and ongoing support at no additional cost - helping them create stronger, more strategic and on-brand content.

📣 One place to brief, manage and support creators

Bring your student creator programme together inside the platform, with a dedicated space to share briefs, communicate with creators, provide guidance and keep everyone swimming in the same direction.

🤝 A community that understands HE

Connect with fellow higher education marketers to swap ideas, share experiences and navigate the wonderfully unpredictable waters of university social media together.

Less guesswork. More confidence. Better content - from your staff and student creators.

Join the Crew
Stripy bright red and candy pink pattern.