The cOntEnt mAStERy cREw
The go-to Professional development platform for Higher education Marketers
HE marketers are under increasing pressure
The Challenges:
Rising expectations, limited resources
Your university is expected to produce consistent, engaging content that builds brand reputation, supports student recruitment, and delivers measurable outcomes – often without the time, tools, or resource to do it properly.
Managing student content creators
Student content creator programmes are a powerful way to showcase student voice, generate authentic content, and significantly boost your reach and engagement – but without the right systems and support, recruiting, training, and managing students at scale is a huge challenge.
Overstretched teams
Meanwhile, your staff are juggling content and campaign creation, platform updates, and algorithm changes – sometimes with just a single social media manager, or with social falling on top of other people’s roles. The result? Overstretched, under-supported teams lacking the time and expertise to keep up.
Inconsistent branding
And beyond your central channels, there are often hundreds of separate accounts – sports, libraries, subjects – each doing their own thing. The outcome? Inconsistent branding, fragmented messaging, and missed opportunities to tell a unified story.
Sound familiar?
Budgets are tight. Teams are stretched. And the demand for impactful social media that delivers REAL results has never been higher.
I get it. I’ve faced these challenges firsthand.
So I built a platform to give you:
a stronger SYstem
A smarter stRAtegy
the right suppORt
If you want to empower and upskill your staff and student creators, streamline your content planning, and run your university’s social media better, faster - without burnout or breaking the budget
You’re in the right place!
Introducing the Content Mastery Crew! 👇
Introducing the Content Mastery Crew! 👇
Introducing
The content mastery Crew
Your all-in-one content marketing membership
The only platform specifically built for HE social media marketers to improve your systems, strategy and results, while providing powerful opportunities for students. Designed for:
- Central HE marketing, comms, digital, and social teams
- HE staff running social media alongside other roles
- Student creators looking to build skills and experience
Inside, you’ll get: expert masterclasses, workshops and resources; a system to help you recruit, manage and support your student content creators; and a network of creative marketers and students - all in one place.
Ready to master your university’s social media?
Doors open in…
“Not only did Jess’s social media coaching and training improve our presence, engagement and creative content across all our platforms at UCAS - and helped uCAS go viral on TikTok! - but I also thoroughly enjoyed every workshop, and have grown in confidence with each session. Jess is extremely knowledgeable with a huge amount of experience under her belt. Her guidance is exceptional and her courses inspiring. I would definitely recommend Jess to anyone looking to boost their social media.”
Camilla Meeuwissen-True
Marketing & Communications officer, ucas
your staff get…
Strategic Support to Help You Grow
Access expert masterclasses, live workshops, content planning sessions, and more to sharpen your strategy and elevate your content.
Content Resources to Save You Hours
Access quality resources including templates, planners, and content calendars to better plan and produce your content and manage your social media.
A Community to share & grow
Connect with fellow marketers and social bods from within your university and beyond to share ideas, collaborate, and find support, whilst breaking down those pesky silos!
A system for student creators
The Crew is here to help you recruit, manage and support your student social media ambassadors - saving you time, and supporting them to be great content creators.
Your students get 👇
Your students get 👇
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FREE Membership
We offer free memberships to students with an interest in, or experience of, social media marketing — even if your university doesn’t purchase staff memberships. (We’re passionate about removing barriers to work experience and want to help students kickstart their careers.)
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Work Experience
Students can access work experience opportunities within The Crew from your university (if you join) as well as other universities and small businesses seeking social media support. We want to help students gain vital skills and experience, build industry contacts, and boost their CV’s.
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Upskilling & networking
Students can connect with marketing professionals and organisations seeking marketing support from students across the UK, whilst developing their social media marketing skills through our resources, workshops and masterclasses.
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Flexibility & Support
The Crew is flexible for students: they can engage with what they want, at a time and pace that fits around their studies and interests. They can browse work experience opportunities in dedicated areas of the platform, while being supported by expert training and resources.
👋 Hi, I’m Jess
I’m a social media and content strategist, trainer and coach and Founder of Social Seahorse & The Content mastery crew
With 15+ years in content marketing, I’ve helped some of the world’s biggest brands tell better stories, create standout content, and build engaged communities into the millions.
I began at the BBC, leading social and content for brands like BBC Three, Strictly Come Dancing, Radio 1, World Service, and EastEnders. I later moved into Higher Education to head up social media at the University of Sussex, where I launched a student content creator scheme that skyrocketed the university’s social stats - and launched dozens of students’ media careers.
Through Social Seahorse, I’ve gone onto support countless other HE institutions with their social media including UCAS, University of Oxford, and St Mary’s.
Seeing the same struggles across so many HE institutions for university marketers and brilliantly creative students seeking work experience led me to create The Content Mastery Crew to offer the systems, skills and support they need to thrive.
If you’re looking for an affordable way to boost your university’s social media or would like to offer your students free memberships, get in touch.
trusted by
“Jess’s training, coaching and strategic support has been incredibly helpful - she clearly knows her stuff. Her courses take you on a journey through the different platforms, tips and tricks for each, creative content ideas - with a good mix of strategy, tactical ideas, technical points and creative concepts. Her coaching and training has given me a lot more knowledge and a lot more inspiration.”
Beth Hayes
director of marketing and communications, st mary’s university
Sneak peek!
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Sneak peek! 〰️
SNEAK PEEK!
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SNEAK PEEK! 〰️
What’s Waiting For You Inside The Crew?
here’s a deeper dive into what you’ll get instant access to:
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Training & Masterclasses
Unlock our treasure chest of expert training and masterclasses to sharpen your strategy and level up your content. Dip in and learn at your own pace, and start turning dull posts into scroll-stopping content that drive real results.
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Private Community of HE Marketers
Join a creative crew of HE social media, marketing, comms, and digital professionals from across the UK in our private online community. Ask questions, share tips, challenges and inspiration, and collaborate in our designated chat channels created specifically for HE marketers.
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Tailored Support
Whether you need help managing your student content creators, shaping your strategy or planning original campaigns - you’ll have direct access to expert guidance from Jess right through the year, both in our platform and during our live workshops, content clinics and Q&A’s - all aimed to transform your social media.
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Student Content Creator Support
Want to improve how you recruit, train, brief, and manage your student content creators? And have everything you need to do this all in one place? Or perhaps you need a little help starting or growing your social media ambassador scheme? The Content Mastery Crew is the only platform built for this purpose and has you covered!
Plus live monthly sessions 👇
Plus live monthly sessions 👇
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Live Expert Masterclasses
Unlock a treasure chest of expert knowledge. Join Jess and industry experts for live deep dives into topics like AI, storytelling, shortform video and strategy - or catch any session anytime in our on-demand masterclass library.
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Content Planning Workshops
Spend one hour, leave with three months of content ideas. Once a quarter, join Jess to plan your upcoming content and campaigns, spark fresh ideas, and leave with a clear, ready-to-create content plan.
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Content Clinics
Bring your content questions, challenges and ideas to our live Content Clinics. Get expert advice, personalised feedback, and practical solutions to help improve your social media and content marketing.
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Monthly Content Kits
Dropped every month, our content kits are packed with editable content calendars, awareness days, planning tools, post templates, AI prompts - and more. Everything you need to create consistently, and never run out of ideas.
And if that wasn’t enough…
You’ll also get access to extras throughout the year — from pop-up events to virtual socials.
Because this isn’t just a membership — it’s a community. A supportive crew of kind, creative people who’ll be cheering you on every step of the way.
You don’t have to sail solo anymore.
This is everything you need to boost your uni’s social media
And the best part?
You can join The Content Mastery Crew now as a Founding University to unlock exclusive offers and help shape the future of the platform — built for and with university teams like yours.
Let’s do social better, together.
14-Day promise
When you join The Content Mastery Crew, you're fully protected by our 100% satisfaction promise.
If you don’t feel like you’ve received value or decide the membership isn’t quite right for you, just let us know within 14 days of joining — and we’ll give you a full refund. No stress, no fuss, and no hard feelings.
We’re confident you’ll love the support, resources, and community inside — but if not, you can cancel within your first 14 days and we’ll refund you, no questions asked.
Founding member offer
What You Get Inside the Crew:
✅ Team Support: Expert guidance for when you need it most
✅ On-demand training vault to build your skills and support your students
✅ Monthly Live sessions - including quarterly Content Clinics, Content Planning Sessions, and Masterclasses with Jess and other content marketing experts
✅ Monthly Content Kits & time-saving tools
✅ Private community for your university and other HE marketers
✅ Support and systems to help recruit, brief and manage your student content creators
✅ Additional pop-up events throughout the year
And so much more!
Get in touch today to become a Founding University and get early access, exclusive perks, and the best price we’ll ever offer.
Limited time only
“I really enjoyed Jess’s training and coaching - it has improved my confidence and changed my whole approach to social. I would recommend Jess and Social Seahorse to anyone looking to get more from their business social media channels or personal LinkedIn. Her workshops are engaging and inspiring - and filled with actionable tools and techniques to make implementation as easy as possible.”
Rebecca Hopwood
head of sales, ucas
Frequently Asked Questions
Here’s everything you need to know before you join The Content Mastery Crew! (And if you still have questions, just drop us a line.)
You can read our membership Terms and Conditions and Code of Conduct if you’d like to learn more.
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The Content Mastery Crew is for HE marketing, communications, digital and social media professions, or anyone who runs university social media channels. In addition, the Content Mastery Crew is also for students who are looking to upskill in social media and secure work experience. Small businesses including creative founders, service-based businesses, marketers, nonprofits, purpose-led brands, and solopreneurs who want to improve their content marketing also have a dedicated space within our platform, and can provide students with work experience opportunities. Whether you're a solo social media manager in an overstretched HE marketing team, a student social media ambassador who needs training and strategic support, this membership will help you create content that connects, converts, and supports your goals - without stress, second-guessing, or burnout.
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If you’re from a university or a large organisation, please Get in touch to find the right plan for your team.
University and large organisation memberships are annual and will automatically renew each year, in accordance with our terms, unless you request cancellation by writing to jess@socialseahorse.com within one month of your annual membership expiring.
Eligible students will receive free access to our membership and can apply for a free membership here.
Founders, freelancers and small business owners can find out more here
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We open the doors to our membership at set times for limited periods (such as a week) so we can focus on fully supporting each new wave of members - giving them the best possible experience and keeping the community strong and supportive.
Once the doors close, we won’t reopen until space allows - and that might not be for a while. If you don’t want to miss the chance to join, get it touch or hop on the waitlist if it’s open.
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Your membership includes:
Monthly live sessions (available on-demand after) including:
Quarterly live social media and marketing masterclasses led by Jess and other content experts
Expert feedback through our live quarterly Content Clinics and Q&A calls
Live quarterly Content Planning sessions to create fresh ideas and plan for the quarter ahead
Plus monthly content kits including content templates and calendars, planners and more - accessible directly within your online portal in the Crew.
As well as our monthly live sessions and content kits, The Crew also provides:
A private community of HE marketing / comms / digital / social media professionals for support, connection and accountability
Optional support from student content creators
A designated chat channel for each university / team to brief and manage your social media ambassadors
Ongoing access to our training vault and resource library
A pool of student content creators from UK universities to assist with your content creation needs (this aspect is currently in development - and coming soon!)
For more information and benefits, please read the information on the page.
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As a former HE social media manager I get how stretched your time is — that’s why The Crew is built to fit around your life (and actually save you time).
You can dip into the resources whenever it suits you, your team, or your student social media ambassadors. The more you use it, the more you’ll get from it, but it’s been built for you to dip in and out at your own pace. Our live sessions, including masterclasses, are also recorded, so you can catch up anytime.
Our tools and templates are designed to make content creation quicker and easier - so instead of adding to your to-do list, joining this membership should actually save you time.
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No problem at all! Our live sessions such as our masterclasses are recorded and uploaded to the hub so you can catch up anytime that suits you.
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Yes — though we’d love you to stay aboard! If you’re on a university or organisational annual partner plan, please drop us an email to let us know you’d like to cancel your membership. We just need a month’s notice before your current contract is due to expire to cancel for the following year.
If you’re a founder or small business owner on a personal monthly or annual plan, you can cancel anytime within the platform with just a few clicks from your account settings.
You’ll have access until the end of your current payment period. No hard feelings, no hassle.
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Absolutely. Whether you’re totally new to social media and content marketing or are a professional marketer looking for some support with your social media and a crew of likeminded HE creatives, our membership is designed to meet you where you’re at. Our masterclasses, resources and community chat channels are there to support everyone, and we’d love to support you too.
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Yes — if you join and feel like it’s not for you, you can request a refund within 14 days of signing up. We’re shore you’ll love it, but we want you to feel totally at ease if you choose to dive in.
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For university or organisational partner plans, once your invoice has been paid, we’ll email you to let you know your start date. We’ll then grant you / your team access to your member hub from that date, so you can dive in and get set for social success!
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We’re partnering with UK universities to help promote our free memberships to their students.
Students will need to complete this form to submit a short application expressing their interest, and will be offered a free membership if it is deemed that they have the relevant interest, skills and experience in content creation.
Students who are permitted free access will get full access to all of our training, resources and events — plus the chance to gain real-world experience, connect with professionals, and build their skills.
If a university buys a membership package for their staff, and they have student content creators who already work for them, all of those students are automatically granted access so university teams can manage their content creators directly within the platform.
Student will also have access to other work experience and networking opportunities within the platform from other HE institutions and small businesses seeking social media support, and offering both paid and unpaid work experience opportunities.
It’s a win-win: students gain invaluable industry insight, and universites have a better way to find, brief and manage student creators. Small businesses can also benefit from their support.
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We’re partnering with UK universities to connect students with university marketing teams (like yours!) and businesses who need support with their social media.
There are 2 key ways you can work with students within The Content Mastery Crew:
1) You can use it to help find, brief and manage your student content creators or social media ambassadors. When you join our membership, we’ll ensure you have a dedicated chat channel and online space specifically for your team and students.
2) If you’re seeking additional student support you can also submit content and work experience requests in our dedicated student content request chat channel — and if a student feels it’s a good fit for their skills, they can choose to take it on.
Support may vary depending on demand and number of students, and as we continue onboarding students and developing this part of the programme, we ask for a little patience and kindness as we grow this exciting opportunity.
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Yes — we like to keep things fun for our community! You can expect the occasional pop-up event and we’re planning to host an annual virtual party too!
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If you're an HE marketer, comms, digital or social media professional trying to streamline your social media, grow your reach, make your content more effective, and improve the way you find, brief and manage student content creators — then yes, 100%.
We’re here to save you time, and start seeing real results. Whatever your level, The Crew’s got your back.