meet the crew
👋 Hey, I’m Jess
AKA the “Queen of Content”
(Their words not mine!)
I’m a social media and content strategist, trainer and coach with 15+ years of experience helping businesses cut through the noise, create impactful content, and build powerful online communities.
I’ve helped some of the world’s biggest brands tell better stories, grow audiences into the millions, and create unboring content that actually connects and converts. I’ve led strategy, content and campaigns for brands including Strictly Come Dancing, Radio 1, BBC World Service, BBC Three, Channel 4, University of Sussex, University of Oxford, and UCAS.
In 2020, I founded Social Seahorse to be able to bring my expertise to more businesses — from bold startups to big brands alike. Because I believe expert social media support should be accessible to everyone.
I know how overwhelming social media can feel.
As a busy business owner and former overstretched marketer, I know the juggle of constantly having to come up with fresh ideas, create engaging content, and keep up with trends - all while spinning a million other plates. I know how much time, energy and money social can suck without the right support. But I also know exactly how to help.
At Social Seahorse, we make expert social media support more accessible, more affordable, and more human. No jargon. No cookie-cutter strategies. No bloated agency fees. Just down-to-earth, strategic support that helps you show up with confidence and actually get results.
We’re not your typical agency or consultancy.
We’re your trusted sidekick, helping you simplify your strategy, grow your reach, and create content that actually works.
Since launching, we’ve supported everyone from universities and charities to agencies, artists, and TV companies — and we’d love to help you too.
A bit about me…
I’m a born Geordie, now living in Manchester after a decade in London and then Brighton — by the sea, where Social Seahorse was born! I’ve got two little girls, a wildly stubborn golden retriever, and an unhealthy obsession with Cadbury's Creme Eggs.
In 2022, between the arrival of my daughters, I lost my son Louis late in pregnancy — a life-changing experience that led me to launch a nonprofit: Branch Baby Loss Network CIC. Using my digital know-how, I built an online platform to connect and support thousands of bereaved families across the UK. That experience deepened everything I believe about the power of digital communities.
At Social Seahorse, I bring that same passion, creativity and strategic clarity to help you build a digital presence that’s true to you, aligned with your values, and powerful enough to grow your business.
So if you're stuck in a social rut, tired of not seeing results, and finally ready to feel good about your marketing — you're in the right plaice. 🐟
Meet the Crew
Say Shell-o to your social media dream team! 👋
Anchored in Manchester with trusted crew in London and New York, Social Seahorse is led by founder Jess and powered by a creative collective of top social strategists and content pros.
We help brands master their socials with bold strategy, standout content, and scroll-stopping storytelling.
Meet our core crew:
jess - Founder, Strategist, Trainer & coach
Former BBC social strategist, trainer, and producer, Jess is the Founder and Creative Director of Social Seahorse. With 15+ years of experience, she’s helped businesses transform their social media from inconsistent and overwhelming to clear, creative, and results-driven. Jess leads strategy, coaching, and training, delivers our signature workshops, and heads up our flagship membership, The Content Mastery Crew.
Katie – Strategist, social media Manager & content Creator
Katie is a British-born, Brooklyn-based social media strategist with 14+ years’ experience leading content and brand marketing for global names like GQ, Pitchfork and the BBC. (Jess and Katie first worked together in a sea of sparkle while running the Strictly Come Dancing socials!) She’s an expert at helping brands connect with their audiences in lasting ways through powerful, creative content.
izzy - content creator & social media manager
London-based Izzy is our content creation and short-form video pro with a sharp eye for trends and a serious talent for demystifying TikTok. She’s worked with powerhouse brands like Boots, Dove, PayPal, Simple, Barclays and the University of Sussex — where she and Jess first teamed up running the uni’s channels. Whether it's Reels, TikTok, YouTube or more, Izzy helps your content stand out and actually get seen.
edd - videographer, producer & photographer
Edd is our London-based videographer with 7+ years’ experience creating standout social content for brands like NBCUniversal, The Diary of a CEO, and Activision. He first teamed up with Jess producing content for uni socials — including a graduation video that went viral and was featured on Sky News. Edd brings bags of creativity and viral intuition to the Social Seahorse crew.
Heard about our flagship membership?
The Content Mastery Crew is your all-in-one social media support system — with expert marketing training and coaching, essential downloadable resources, a supportive community of founders and marketers, and free student content creation support. All for just £47/month (or £27/month for Founding Members - for one week only!)
Drop us a line
👇
Drop us a line 👇
Drop us a line
Whether you need a strategy to simplify your socials, coaching to stay consistent, or a creative crew in your corner — we’ve got you. Drop us a line and let’s chat.
