privacy policy

Social Seahorse Ltd.

Last updated: 8 May 2025

Social Seahorse UK Customer Privacy Notice

We take your privacy very seriously. Please read this privacy notice carefully as it contains important information about who we are and how and why we collect, store, use and share your personal information. It also explains your rights in relation to your personal information and how to contact us or the Information Commissioner’s Office (“ICO”) if you have a question or a complaint.

Our use of your personal information is governed by the UK General Data Protection Regulation (“UK GDPR”) and the UK Data Protection Act 2018 and other privacy laws which apply in the United Kingdom (the “Data Protection Laws”). Where we decide how and why your personal information is processed, we are the “Controller” of that personal information and are responsible for complying with the Data Protection Laws.

Key Terms

We, us, our:
Legal name: Social Seahorse Ltd
Other trading names or known as names: The Content Mastery Crew (membership)

Personal information:
Any information relating to an identified or identifiable individual

Special category personal information:

  • Personal information revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs or trade union membership

  • Genetic or biometric data processed to uniquely identify an individual

  • Data concerning health, sex life or sexual orientation

How to Contact Us

Our Contact Details:
3 Cecilian Court, Cecilian Avenue, Worthing, West Sussex, England, BN14 8AP
Email: jess@socialseahorse.com
Phone: 07828 424618

Changes to This Privacy Notice

This privacy notice was published on 8 May 2025 and last updated on 8 May 2025.
We may change this privacy notice from time to time – when we do we will inform you via our website: www.socialseahorse.com

Personal Information We Collect About You

We may collect, use, store and transfer personal information about you which we have grouped together as follows:

  • Identity Data: first and last name, previous names, username, marital status, title, date of birth, location (if provided), gender (if provided)

  • Contact Data: email, billing address, delivery address, phone number, company details

  • Financial Data: bank account, payment card details

  • Transaction Data: payments to and from you, services and products purchased

  • Technical Data: IP address, login data, browser type/version, time zone, plug-ins, OS, platform, device ID

  • Profile Data: username/password, order history, preferences, social links, survey feedback

  • Usage Data: interaction with our site, products, services

  • Marketing and Communications Data: your preferences in receiving communications from us and third parties

We may also collect data for:

  • Students and volunteers, including CVs, references, education, DBS checks (if applicable), availability, and suitability for placements.

  • Waitlist and mailing list sign-ups, including email addresses and preferences managed via MailerLite and stored in Google Sheets.

Some of this personal information is required to provide our products and services to you. If you do not provide personal information we ask for, it may delay or prevent us from providing our services.

How and Why We Use Your Personal Information

We rely on the following legal bases:

  • To comply with legal obligations

  • For the performance of a contract or to take steps at your request before entering into a contract

  • For our legitimate interests

  • Where you have given consent

We also use third-party automation platforms like Zapier to connect services such as Google Sheets, MailerLite, Heartbeat and Stripe. These platforms are only used in ways that comply with data protection law, and we review the security of these platforms regularly.

What We Use Your Personal Information For

To provide our products and services to you
Data types: Identity, Contact, Financial, Transaction, Marketing and Communications
Legal basis: Performance of contract

To prevent and detect fraud for the safety of our community
Data types: Identity, Contact, Technical
Legal basis: Legitimate interests

To identify staff or volunteers and assess suitability (e.g. references or DBS checks)
Data types: Identity, Contact, Financial
Legal basis: Legal obligation and safeguarding

To manage Zoom or online community events
Data types: Identity, Contact
Legal basis: Legitimate interests

To comply with legal obligations and respond to audits/investigations
Data types: Identity, Contact, Transaction, Technical, Profile, Usage
Legal basis: Legal obligation

To ensure compliance with internal policies
Data types: Identity, Technical, Usage
Legal basis: Legitimate interests

To improve our operations and service quality
Data types: Technical, Usage
Legal basis: Legitimate interests

To prevent unauthorised access to systems
Data types: Identity, Technical, Usage
Legal basis: Legal obligation, Legitimate interests

To update customer records
Data types: Identity, Contact, Transaction, Technical, Profile, Usage, Marketing and Communications
Legal basis: Contract, Legal obligation, Legitimate interests

To file statutory returns
Data types: Identity, Contact, Financial, Transaction, Profile
Legal basis: Legal obligation

To promote and market our services
Data types: Identity, Contact, Technical, Usage, Profile, Marketing and Communications
Legal basis: Legitimate interests, Consent (where applicable)

For external audits or quality checks
Data types: Transaction, Technical, Usage
Legal basis: Legitimate interests, Legal obligation

We ensure our legitimate interests do not override your data rights by limiting processing to necessary information and ensuring reasonable expectations are maintained.

Promotional Communications

If you’ve opted in, we may contact you by email or SMS about services, events, offers or updates. You can opt out:

  • By emailing jess@socialseahorse.com

  • Using the unsubscribe link in emails or STOP in SMS

We never sell your personal information.

Who We Share Your Data With

We may share your data with:

  • Our service providers, partners and sub-contractors

  • Professional advisors (lawyers, auditors)

  • Community platforms (e.g. Heartbeat)

  • Google (for Drive and Sheets), MailerLite (for email management), and Zapier (for integrations)

  • Government and legal authorities (e.g. HMRC, ICO, law enforcement)

  • Payment and CRM providers

  • Emergency and safeguarding services

  • Reference contacts for staff recruitment

All third parties are bound by confidentiality and data protection obligations.

How We Protect Your Data

  • We use secure platforms like Google Drive, WhatsApp and Heartbeat

  • Email and sign-up data may be stored in Google Sheets and managed via MailerLite

  • Access is limited to authorised personnel

  • Cloud platforms may access data internationally for support (in line with UK GDPR requirements)

If we transfer your data outside the UK:

  • It will be subject to UK data protection laws

  • Safeguards will be in place such as standard contractual clauses or adequacy decisions

Data Retention

We only keep your personal information as long as necessary to:

  • Provide services

  • Respond to complaints or legal obligations

  • Meet legal or record-keeping requirements

When no longer needed, we securely delete or anonymise it.

Your Rights

You have the right to:

  • Access a copy of your data

  • Request correction or deletion

  • Restrict or object to processing

  • Receive a copy of your data in a usable format

  • Withdraw your consent (where consent was given)

  • Not be subject to automated decision-making

To exercise these rights, contact us at jess@socialseahorse.com.

How to Complain

If you’re unhappy with how we handle your data, please contact us first. If unresolved, you can complain to:
Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane, Wilmslow, SK9 5AF
https://ico.org.uk/concerns
Phone: 0303 123 1113