FREE REPLAY

How to Build, Improve and Scale a Successful Student Content Creator Programme

Missed my live masterclass or want to share it with your team?

Dive in and discover how to recruit, train, brief, motivate and manage student content creators more effectively right throughout the year without taking up all your time or budget.

In this free practical masterclass you’ll learn how to:

  • Recruit and retain a diverse mix of talented, enthusiastic student creators

  • Improve the quality and consistency of their content

  • Introduce repeatable systems and processes to save your team time

  • Scale your programme without multiplying your workload

Download your free masterclass resources

  • Illustration of a mint green treasure chest with yellow coins in front.

    Masterclass workbook

    Assess your programme, complete the masterclass exercises and create a focused action plan.

  • Illustration of a mint green bottle with the words 'Secrets' written on it in script writing with yellow bubbles behind.

    Student Content Creator Brief Template

    Create clearer, more consistent briefs and help your students produce stronger content with fewer revisions.

Watch the replay

want some free 1:1 support

with your social media or student content creator programme?

Book a free 30-minute strategy session to discuss your current programme, challenges and priorities.

We’ll identify your most useful next steps and explore whether The Content Mastery Crew® could support your staff and student creators.

Introducing the Content Mastery Crew! 👇

Introducing the Content Mastery Crew! 👇

Want affordable year-round support

For your staff and students?

The Content Mastery Crew® is a training, support and community platform created specifically for higher education marketing & communications teams and their student content creators.

It brings everything your staff and student creators need together in one place, including:

- Live and on-demand social media and content marketing training, coaching and planning sessions

- Monthly content planning kits, including key trends, dates, inspiration and sector insights

- Ready-to-use templates, tools, and practical resources

- A full student creator programme management system so you can brief, support, train and manage your creators all in one place (on app and desktop)

- A community of higher education marketing and comms professionals

So you can save time, strengthen your team’s skills, produce better content, and scale your student creator programme while reducing your workload.

Smiling brunette social media trainer wearing a buttoned-up denim shirt. She's in front of a sage green circle and surrounded by illustrations of mint green coral.
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about jess

Jess Waugh is the founder of Social Seahorse® and The Content Mastery Crew®.

With more than 17 years’ experience in content marketing, Jess has led digital and social content for the BBC, launched the University of Sussex’s student content creator programme, and delivered consultancy and training for higher education organisations including UCAS, the University of Oxford, Mansfield College and St Mary’s University.

Through The Content Mastery Crew, she is now on a mission to provide higher education marketing teams and student content creators across the UK with affordable, accessible, ongoing expert training, resources and support.

Want to work together or find out more about The Content Mastery Crew?