The cOntEnt mAStERy cREw
he marketing membership
Your shortcut to better university social media
HE marketers are under increasing pressure
Budgets are shrinking. Teams are stretched. And the demand for impactful social media has never been higher.
You’re expected to deliver consistent, engaging content that drives real results - often without the time, tools, or team to do it properly.
You want to launch or grow a student content creator programme — but you’re lacking the systems, staffing, and support to recruit, train, and manage students effectively.
You’re juggling content creation, campaigns, internal requests, trends, platform updates, and dreaded algorithm changes — maybe as a solo social media manager, or perhaps on top of your usual day job.
Either way, whoever’s running your socials is feeling overstretched and under-supported.
And beyond your main university channels? There are dozens (if not hundreds) of satellite accounts — from sports and libraries to subjects and societies — all doing their own thing.
Inconsistent branding. Missed opportunities. Teams working in silos.
Sound familiar?
I get it — I’ve faced these challenges firsthand leading HE social media, and built this to help. Because I know you need:
a stronger SYstem
A smarter strategy
And the right support
If you want to empower and upskill your staff and student creators, streamline your content planning, and run your uni’s social media better, faster (without burnout or breaking the budget)
You’re in the right place!
Introducing the Content Mastery Crew!
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Introducing the Content Mastery Crew! 👇
The Crew is your all-in-one content marketing membership
It’s a platform specifically built for HE social media marketers to improve your systems, strategy and results, while providing powerful opportunities for your students. It’s designed especially for:
- Central HE marketing, comms, digital, and social teams
- Services staff running social alongside other roles
- Student creators looking to build skills and experience
Inside, you’ll get: expert-led training, coaching, content resources, student content creator support, and a network of HE marketers - all in one place.
Ready to master your uni’s social media?
Doors open in…
Here’s what your staff get
Strategic Support to Help You Grow
Access expert on-demand training, live workshops, content planning sessions, and bespoke coaching calls to sharpen your social strategy and elevate your content.
Done-for-You Content Resources to Save You Hours
Access quality content resources including templates, tools, planners, and content calendars to better plan, create and manage your content.
A Like-Minded Community to share & grow
Connect with fellow marketers and social pros from your university and beyond to share ideas, collaborate, and find support, whilst breaking down those pesky silos!
A system for student content creators
Recruit, chat to, brief, and manage your student content creators, all in one place, knowing they’re supported with expert training and bespoke coaching.
here’s what your students get
free membership
We offer free memberships to students with an interest in social media marketing — even if your university doesn’t purchase staff memberships. (We’re passionate about removing barriers to work experience.)
UPSKILLING & NETWORKING
Connect with marketing professionals and business owners from across the UK, and learn from our expert coaching, workshops and masterclasses. Our membership helps students gain skills, build industry contacts, and kickstart careers.
WORK EXPERIENCE
Students can access work experience opportunities from your university (if you join) and beyond - including small businesses seeking content support.
FLEXIBLITY & SUPPORT
With no required tasks or fixed hours, other than those you choose, students can engage at a time and pace that fits their studies and interests. We also provide provide bespoke coaching and support to university teams and their student content creators.
👋 Hi, I’m Jess
I’m a social media and content strategist, trainer and consultant…
And founder of Social Seahorse and The Content Mastery Crew
With 15+ years in content marketing, I’ve helped some of the world’s biggest brands tell better stories, create standout content, and build engaged communities into the millions.
I began at the BBC, leading social and digital content for brands like BBC Three, Strictly Come Dancing, Radio 1, World Service, and EastEnders. I later moved into Higher Education to head up social media at the University of Sussex, where I launched a student content creator programme that skyrocketed the university’s social stats - and helped launch dozens of students’ careers!
Through Social Seahorse, I’ve supported institutions including UCAS, Oxford, and St Mary’s, delivering training, strategy and mentoring for their digital, marketing and comms teams.
Backed by Innovate UK, I created The Content Mastery Crew to give university marketers and student creators the systems, skills and support they need to thrive.
If you’re looking for an affordable way to boost your university’s social media success, get in touch.
trusted by
“Not only did Jess’s social media coaching and training improve our presence, engagement and creative content across all our platforms at UCAS - and helped uCAS go viral on TikTok! - but I also thoroughly enjoyed every workshop, and have grown in confidence with each session.”
Camilla Meeuwissen-True
Marketing & Communications officer, ucas
What’s inside The Crew?
〰️
What’s inside The Crew? 〰️
What’s inside The Crew?
〰️
What’s inside The Crew? 〰️
What’s Waiting For You Inside The Crew?
a deeper dive into what you’ll get instant access to:
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On-Demand Expert Training
Unlock our treasure chest of expert training, videos, and resources to sharpen your strategy and level up your content. Dip in, learn at your own pace, and start turning dull posts into scroll-stopping content that drive real results.
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Private Community of HE Marketers
Join a creative crew of HE social media, marketing, comms, and digital professionals from across the UK in our private online community. Ask questions, share tips, and collaborate in our themed chat channels created for specifically for HE marketers, students, and founders.
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Tailored 1:1/Team Support
Whether you need help managing student content creators, shaping strategy or planning campaigns — you’ll have direct access to expert coaching and mentoring from Jess across the year, through a number of bespoke 1:1 or team sessions that will transform your social media.
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Student Content Creator Support
Want to recruit, train, brief, chat to, and manage student content creators all in one place? Or need a little help starting or growing your social media ambassador scheme? The Content Mastery Crew is the only platform built for this purpose and has you covered!
Plus ongoing monthly support
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Plus ongoing monthly support 👇
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Monthly Masterclasses
A treasure trove of live sessions with leading marketing experts — sharing fresh strategies and top tips to help you sail through your social media and content marketing.
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Done-for-You Content Kits
Editable content calendars, fill-in-the-gap social post templates, post ideas (and more!) — dropped into your inbox every month to help your quickly create consistent content that converts.
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Group Coaching Calls
Bring your content questions and queries to our live monthly “Ask Jess Anything” sessions and get practical, personalised advice and feedback to move your marketing forward.
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Live Content Planning Sessions
Plan out your next month of content (or your next big campaign) in just an hour using top creative techniques trusted by brands like the BBC, UCAS and Oxford University.
And if that wasn’t enough…
You’ll also get access to fun extras throughout the year — from pop-up events to our legendary virtual Christmas party (yes, Christmas jumpers are 100% mandatory).
Because this isn’t just a membership — it’s a community. A supportive crew of kind, creative, ambitious people who’ll be cheering you on every step of the way.
You don’t have to sail solo anymore.
This is everything you need to grow your business online -
Without the overwhelm.
And the best part?
You can join The Content Mastery Crew as a Founding Member for just £27/month. Yes, really.
We’ve made our membership as affordable as possible because we believe every business deserves expert marketing support — without the hefty price tag.
And if it’s not for you? You can cancel anytime. There’s no catch and no awkward goodbyes.
Lock in your Founding Member rate now.
14-Day No Questions Asked Money Back Guarantee
When you join The Content Mastery Crew, you're fully protected by our 100% satisfaction promise.
If you don’t feel like you’ve received value or decide the membership isn’t quite right for you, just let us know within 14 days of joining — and we’ll give you a full refund. No stress, no fuss, and no hard feelings.
We’re confident you’ll love the support, resources, and community inside — but if not, you can cancel within your first 14 days and we’ll refund you, no questions asked.
Founding member offer
What You Get
Inside the Content Mastery Crew:
✅ Monthly Masterclasses with top marketing experts
✅ Live group coaching & content planning sessions
✅ On-demand training vault to build your skills
✅ Plug-and-play content kits & time-saving tools
✅ Private community of founders & marketers
✅ Accountability buddy to keep you on track
✅ 1:1 content support from skilled students
✅ Surprise pop-up events
And so much more!
Join now - at the lowest price you’ll ever pay.
“Not only did Jess’s social media coaching and training improve our presence, engagement and creative content across all our platforms at UCAS - and helped uCAS go viral on TikTok! - but I also thoroughly enjoyed every workshop, and have grown in confidence with each session.”
Camilla Meeuwissen-True
Marketing & Communications officer, ucas
Frequently Asked Questions
Here’s everything you need to know before you join The Content Mastery Crew! (And if you still have questions, just drop us a line.)
You can read our membership Terms and Conditions and Code of Conduct if you’d like to learn more.
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The Content Mastery Crew is for creative founders, service-based businesses, marketers, nonprofits, purpose-led brands, solopreneurs, and bold, ambitious business owners who want to grow online with confidence. Whether you're a busy business owner wearing all the hats, or a solo social media manager in an overstretched marketing team, this membership will help you create content that connects, converts, and actually supports your business goals — without the stress, second-guessing, or burnout.
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For founders, freelancers, and small business owners the full price of the Content Mastery Crew membership is £47/month or £470/year — saving you nearly £100 (or over 2 months free) if you buy an annual membership.
Founding Members can lock in £27/month or £270/year during the membership’s launch week, saving a huge £200 a year!
Institutional plans for universities and large organisations start from £33/user/month for Founding Members on annual plans at a 50% discounted rate. Get in touch to find the right plan for your team.
Other promotional opportunities may arise throughout the year.
Eligible students will receive free access to our membership and can apply for a free membership here.
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We open the doors for a limited time so we can focus on fully supporting each new wave of members — giving them the best possible experience and keeping the community close-knit, strong, and genuinely supportive (not overcrowded).
Once the doors close, we won’t reopen until space allows — and that might not be for a while. If you don’t want to miss your chance, hop on the waitlist — we always give our waitlisters first dibs before opening to the public again. 👀
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Your membership includes:
Monthly live social media and marketing masterclasses led by top content experts
Monthly done-for-you content kits with fill-in-the-gap templates, content calendars, planners and more - dropped straight into your inbox - and in the Crew - every month.
Expert feedback through group coaching calls and content clinics Live content and campaign planning sessions
A private community of founders and marketers for support, connection and accountability
Optional 1:1 support from student content creators (availability dependent)
Ongoing access to our training vault and resource library
For the full breakdown, check out the details and Pricing Table on this page.
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As a business owner and mum of two, I get how stretched your time is — that’s why The Crew is built to fit around your life (and actually save you time).
You can dip into the resources whenever it suits you, and we recommend just 30–60 minutes a week to explore our training, templates and masterclasses.
Live sessions — like coaching calls, masterclasses and content planning hours — are totally optional and recorded, so you can catch up anytime.
Our tools and templates are designed to make content creation quicker and easier — so instead of adding to your to-do list, joining this membership should actually save you time.
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No problem at all! Our live sessions — including our masterclasses, coaching calls, and planning hours — are recorded and uploaded to the hub so you can catch up anytime that suits you.
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Yes — though we’d love you to stay aboard! You can cancel anytime with just a few clicks from your account settings. No hard feelings, no hassle.
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Absolutely. Whether you’re totally new to social media and content marketing or are a professional marketer looking for some support with your socials and a crew of likeminded creatives, our membership is designed to meet you where you’re at. Our masterclasses, resources and community chat channels are there to support everyone, and we’d love to support you too.
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Yes — if you join and feel like it’s not for you, you can request a refund within 7 days of signing up. We’re shore you’ll love it, but we want you to feel totally at ease if you choose to dive in.
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You’ll get instant access to your member hub, The Crew, as soon as you sign up, so you can dive straight in and get set for social success!
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For every paid membership, we fund a free place for a UK university student with an interest or experience in content creation and digital marketing. Students get full access to all of our training, resources and events — plus the chance to gain real-world experience, connect with professionals, and build their skills.
It’s a win-win: students gain invaluable industry insight, and busy business owners get an extra pair of hands on deck to support them with content creation.
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We’re partnering with UK universities to connect students with real businesses (like yours) to support your content creation as part of their work experience. You can submit requests in our dedicated student content request chat channel — and if a student feels it’s a good fit for their skills, they can choose to pick it up free of charge.
You might request a social post, a blog, a graphic — or just some help bringing your ideas to life. Support may vary depending on demand, and as we continue onboarding students and developing this part of the programme, we ask for a little patience and kindness as we grow this exciting opportunity.
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Yes — we like to keep things fun! Expect the occasional pop-up event like speed networking or our annual virtual Christmas party (festive jumpers are a MUST 🎄).
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If you're a founder, freelancer, creative, marketer, comms pro, solopreneur, coach, consultant, nonprofit leader or small but mighty business owner trying to simplify your socials, grow your reach, and make your content actually work — then yes, 100%. We’re here to help you stop second-guessing every post, save time, and start seeing real results. Whatever your level, The Crew’s got your back.